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21 search results for "marketing"

Upskill Your Best Employees to Citizen Developers

Employee turnover is expensive, time consuming and stressful. But the need for new skills, whether to bolster your existing sales and services or to usher your company into emerging markets, is a constant. You already have excellent employees that “know the ropes” of your business but they don’t always have the skills needed to take those next steps. These employees may be called “power users” or “business analysts”. This is where upskilling comes in, giving rise to the age of the citizen developer. The citizen developer is able to use low-code and rapid application development tools to make apps that improve efficiency or more easily collect or gather data that can benefit the company.

Encouraging and even educating your employees to become citizen developers doesn’t mean eliminating the IT department, it means improving productivity and efficiency with collaboration and innovation. After all, who better to say exactly what the marketing or sales department needs in an app, tool or automation than the department members who will utilize it the most?

This is where Xojo comes in.  Our long history (over 20 years) as an easy-to-use, rapid application development tool makes Xojo an ideal choice for would-be citizen developers.

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Software Distribution Simplified with GuancheMOS

In an ideal world there is a person responsible for every step in software development, from coding, UI design, distribution, documentation, marketing and support. All of this can seem really overwhelming for independent developers and small businesses. But if you break it down and take it one piece at a time, it’s manageable by even the smallest team of one. Right now, let’s look at software distribution.

For software, distribution usually means generating and validating unique serial numbers for each of your products and users. Serial numbers (or license keys) help you manage your users, unlock a free trial or demo version for full use and, of course, minimize illegal use of your apps.

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Love it or Hate it, Networking is Necessary

So many of you in the Xojo community are independent developers and though you are smart for choosing Xojo for rapid, cross-platform development, you probably aren’t focused on marketing and promoting your app.

I’ve shared some tips on using Twitter to market you apps, and Dana has talked about other ways to market your app for free. These efforts do not live in a vacuum. Let’s discuss ways to integrate all these forms of marketing to make the greatest impact…let’s talk about Networking.

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8 Ways to Market Your App for Free

Though marketing may not be your forte, there are things you can do that are very effective in promoting your app and building your customer base. You can try some of the paid options and get varying results, but there are many free things you can do that can have a huge impact. We’ve already blogged about using Twitter to market your app for free.

Here’s a list of 8 additional ways your marketing team of 1 can promote your app at no cost:

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How To Record Video Demos for your iOS Apps

If you are making commercial iOS apps, you’ll want a video demo. Video demos can be added to the app store and are great to use in multi-platform marketing and promotions. Keep in mind, a demo is typically short, definitely less than 1 minute and should highlight the core benefits of your app.

For some apps, you can just record the iPhone or iPad screen with another camera especially if you feel you need to show an actual finger doing the tapping. In most cases, however, that’s not necessary and a actual screenshot video would be more effective.

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Guest Post: 5 Tips to Control Development Business Chaos

Having problems controlling your projects and clients enough to enjoy your life and have fun developing software? If you can put a few systems in place, you will deliver better customer service, increase your productivity, and communicate better. Here are five tips to help you on your path of reigning in the chaos.

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How Vulnerable Is Google?

Google is by far the most popular search engine in the world with 71% of the market. While Google does many things, they make over 90% of their revenue from ads. In terms of revenue, that means that Google is a one-trick pony. If users switched en mass to another search engine, could Google’s ad revenue quickly dry up?

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Spread the Word, Grow the Community

A bigger community is always beneficial to its members. More Xojo users lead to more ideas, more discussions and more resources for everyone. At Xojo we aren’t just marketing a development tool, we are advertising our truly amazing community! However, marketing is inherently met with a degree of skepticism. You say it can hold 12 times its weight in liquid, but can it really?

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