Naming your app may seem like the last step and the easiest part of the process, but it actually should involve some careful thought and consideration. A name needs to set the right tone for your app, should relate to it in some way, and should be searchable, meaning something that can be found easily in search engines. For example, you don’t want to name your app TravelTips – there are thousands of google searches that will come up before your app. You want a name you can own.
When we changed our name from Real Studio to Xojo, we wanted to make sure we could find a name that we could own. Not only was Xojo a pretty wide open space in terms of search, but it also stands for something that describes what Xojo is – X is for Cross-platform and “OJO” is for Object-Oriented.