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Tag: Software Development

10 Universal Truths About Starting A Consulting Business

Are you tired of working for someone else or simply ready to start your own company? I founded and have been successfully running Xojo for over 20 years and prior to that I was a consultant for many years. I can attest to the importance of getting a business set up right from the beginning. Whether you are a developer looking to start a software consulting business or an entrepreneur looking into any other kind of consulting, some truths are universal.

Getting off on the right foot means your business will be that much closer to being in the 50% that will survive its 5th year. Here are ten truths for starting your own software consulting business:

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An Insider’s Top 10 Code-Free Tips To Being A Skilled Programmer

At Xojo we’re a company of programmers who work with programmers and after 21 years or so, we like to think we know our stuff. In honor of International Programmer’s Day today, we’d like to offer our experience in the form of a listicle. 😉

Whether you’re new to programming or an experienced developer, there are some things you’ll just never find in a reference manual. We’re passionate about writing good code and these are our 10 tips to be a better programmer.

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5 Tips For Setting Up Your Home Office for Sanity and Productivity

These days it seems everyone is working from home at least a few days a week. That is great for us humans and our home planet too. Your commute across the hall is quick and traffic-free, which is amazing for your personal stress-level and the local air quality. And your home office is likely to make you more productive and happier in your job, if set up right.

As more of us are working from home more often, it’s important to set some basic guidelines for your job and your sanity.

Here are 5 tips to help you set up your home office right, along with a peek into the Xojo team’s own offices.

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Xojo Monthly Round Up: JSON, NASA & Punny References

We’re starting a new thing! At the end of each month we’ll round up a few of our favorite things – from blog posts, announcements, technology, science and whatever other stuff the Xojo team thinks was noteworthy and I’ll post it. It’s the new Xojo Monthly Round Up!

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Free Marketing! 4 Practical Tips For Developers New To Twitter

So you developed this great app, now how does your marketing team of one get the word out? Social media can be an amazing tool for developers without a big marketing budget and Twitter is a great place to start.

You’ve opened your Twitter account using a Twitter handle that defines and promotes your brand and your app, check. You’ve added a close-up headshot of yourself or a clear, simple logo, check. Now, how do you get the followers and engagement you need to successfully promote your app?

For those of you, like me, who didn’t grow up with social media, it can seem like an arbitrary and daunting undertaking. But dip your toe in and you’ll find Twitter can be fun, informative and rewarding.

Here are 4 tested and simplified tips to get you started marketing your app on Twitter.

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A Cure For iOS App Obesity

John Gruber of Daringfireball.net recently wrote about the problem of so many iOS apps being over 100MB in size, which means they cannot be updated over a cellular connection. It really stinks to be forced to wait until you can get on WiFi just to update an app. And it can be especially bad if you really depend on the app.

Yesterday he mentioned that a big part of the problem is that apps written in Swift (and some other tools) end up bundling in a lot of standard libraries and developers don’t take the time to consider the ways in which they can trim their overweight apps down to size before shipping updates.

But you don’t have to be knowledgable about the many techniques you will need to trim your iOS apps. There is simpler solution to this problem: write your iOS apps in Xojo.

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Daring to Defy Software Extinction: A Limited History of Development Tools

In 1998 Steve Jobs was the interim CEO of Apple and trying to keep his unprofitable company from sinking into bankruptcy. Just the previous year, when asked what he would do if he were in charge of Apple, Dell CEO Michael Dell said, “I’d shut it down and give the money back to the shareholders.”

The Mac had single digit marketshare. Creating a development tool, independently of Apple or any company that makes a platform such a tool would support, was considered a fool’s errand. There were plenty of tools available from large companies. Apple made MPW (the Macintosh Programmer’s Workshop). Symantec created THINK C. Metrowerks developed CodeWarrior.  IBM’s VisualAge. Macromedia Flash. If you needed to create a cross-platform desktop app, you’d be told to look no further than SUN Microsystems Java: THE cross-platform language. We were all promised that Java was going to run on everything from our computers to our cars to our can openers. Java was the safe and popular choice. Developers made up only about 5% of computer users anyway. Honestly, who would be crazy enough to launch a new development tool in a  market crowded by giants?

We were.

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