App Store Optimization (ASO) is important for app developers to gain keyword visibility, downloads and retention on the Apple App Store and Google Play Store.…
Category: Dev Marketing
Learn a new tool to evaluate your app marketing. This is a tool commonly used in the food industry, but I’ll show you how you might be able to incorporate this tool into your business practices.
Whether it’s just you or a team, the right social media tools can help market your apps and promote your brand. Here is what I use to make life on social media more organized and a little easier.
I once read that a developer who can market is unstoppable. I firmly believe this statement to be true. There are many aspects of marketing…
Having a blog is a great way to tell your customers what is going on, plus a very useful marketing tool..
Twitter can be a great resource for developers and small business owners looking for new audiences. How do you find that tweet you saw last month from @xojo to that other guy about the graphics property?
Here’s an overview of Twitter’s search capabilities and some tips to get the most out of using the platform to promote your apps.
So you’ve created an app that you plan to sell, now you’re done, right? Nope, not even close! Developing your app is just step one. Marketing and promoting your app is the key to its commercial success, starting with announcing it. We talked to one successful Xojo developer who has several apps in the App Store. He told us that he spends 50% of his time on development and 50% of his time on marketing. Marketing. You think it’s just something for the Pros or people with a big offering, but it’s not.
Making sure everyone knows about your new app or latest update is really important. I have been in PR/Marketing for many years and have seen it all! The biggest mistake I see is developers forgetting to put a link back to their website or sitelet when talking about their app. In announcements and on social media it’s so important to make sure people can find you easily! Here are the 3 most essential steps you should take when announcing your app (or release) to the world.
Naming your app may seem like the last step and the easiest part of the process, but it actually should involve some careful thought and consideration. A name needs to set the right tone for your app, should relate to it in some way, and should be searchable, meaning something that can be found easily in search engines. For example, you don’t want to name your app TravelTips – there are thousands of google searches that will come up before your app. You want a name you can own.
When we changed our name from Real Studio to Xojo, we wanted to make sure we could find a name that we could own. Not only was Xojo a pretty wide open space in terms of search, but it also stands for something that describes what Xojo is – X is for Cross-platform and “OJO” is for Object-Oriented.
So many of you in the Xojo community are independent developers and though you are smart for choosing Xojo for rapid, cross-platform development, you probably aren’t focused on marketing and promoting your app.
I’ve shared some tips on using Twitter to market you apps, and Dana has talked about other ways to market your app for free. These efforts do not live in a vacuum. Let’s discuss ways to integrate all these forms of marketing to make the greatest impact…let’s talk about Networking.
Though marketing may not be your forte, there are things you can do that are very effective in promoting your app and building your customer base. You can try some of the paid options and get varying results, but there are many free things you can do that can have a huge impact. We’ve already blogged about using Twitter to market your app for free.
Here’s a list of 8 additional ways your marketing team of 1 can promote your app at no cost: