Desktop application monetization is essential for developers to generate revenue and sustain their businesses. Selecting the right approach from numerous available strategies can significantly impact…
Comments closedCategory: Dev Marketing
We love hearing from Xojo users when they want to share what they’re working on! One project that was just shared with me was from Tim Dietrich, a Xojo user who has spoken at our user conferences. Late last year Tim shared that he was working on a project that could get Xojo in front of a new audience. Yesterday he released SuiteTransmit. About the project and development process, Tim commented: I was impressed by how easy Xojo made it to get the app working on both platforms.
Comments closed
We created the Xojo Showcase to, well, showcase the broad variety of apps made in Xojo. Want to get more eyes on your latest Xojo app? Upload your Xojo-made app to the Xojo Showcase. Whether it’s a Desktop, Web, Mobile or Raspberry Pi app, commercial, personal or educational, anything developed in Xojo can be added. Upload screenshots, add a description of the app, point to a promotional video, include a direct link to your website, the app’s webpage and a download link. There isn’t an easier way to spread awareness of your latest Xojo app!
Comments closed
App Store Optimization (ASO) is important for app developers to gain keyword visibility, downloads and retention on the Apple App Store and Google Play Store.…
Comments closedLearn a new tool to evaluate your app marketing. This is a tool commonly used in the food industry, but I’ll show you how you might be able to incorporate this tool into your business practices.
Comments closed
Whether it’s just you or a team, the right social media tools can help market your apps and promote your brand. Here is what I use to make life on social media more organized and a little easier.
Comments closed
I once read that a developer who can market is unstoppable. I firmly believe this statement to be true. There are many aspects of marketing…
Comments closed
Having a blog is a great way to tell your customers what is going on, plus a very useful marketing tool..
Comments closed
Twitter can be a great resource for developers and small business owners looking for new audiences. How do you find that tweet you saw last month from @xojo to that other guy about the graphics property?
Here’s an overview of Twitter’s search capabilities and some tips to get the most out of using the platform to promote your apps.
Comments closedSo you’ve created an app that you plan to sell, now you’re done, right? Nope, not even close! Developing your app is just step one. Marketing and promoting your app is the key to its commercial success, starting with announcing it. We talked to one successful Xojo developer who has several apps in the App Store. He told us that he spends 50% of his time on development and 50% of his time on marketing. Marketing. You think it’s just something for the Pros or people with a big offering, but it’s not.
Making sure everyone knows about your new app or latest update is really important. I have been in PR/Marketing for many years and have seen it all! The biggest mistake I see is developers forgetting to put a link back to their website or sitelet when talking about their app. In announcements and on social media it’s so important to make sure people can find you easily! Here are the 3 most essential steps you should take when announcing your app (or release) to the world.
