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Tag: Developer Marketing

The Xojo Showcase

We created the Xojo Showcase to, well, showcase the broad variety of apps made in Xojo. Want to get more eyes on your latest Xojo app? Upload your Xojo-made app to the Xojo Showcase. Whether it’s a Desktop, Web, Mobile or Raspberry Pi app, commercial, personal or educational, anything developed in Xojo can be added. Upload screenshots, add a description of the app, point to a promotional video, include a direct link to your website, the app’s webpage and a download link. There isn’t an easier way to spread awareness of your latest Xojo app!

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Using Advanced Twitter Search

Twitter can be a great resource for developers and small business owners looking for new audiences. How do you find that tweet you saw last month from @xojo to that other guy about the graphics property?

Here’s an overview of Twitter’s search capabilities and some tips to get the most out of using the platform to promote your apps.

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3 Things Developers Need To Release Their App Right

So you’ve created an app that you plan to sell, now you’re done, right? Nope, not even close! Developing your app is just step one. Marketing and promoting your app is the key to its commercial success, starting with announcing it. We talked to one successful Xojo developer who has several apps in the App Store. He told us that he spends 50% of his time on development and 50% of his time on marketing. Marketing. You think it’s just something for the Pros or people with a big offering, but it’s not.

Making sure everyone knows about your new app or latest update is really important. I have been in PR/Marketing for many years and have seen it all! The biggest mistake I see is developers forgetting to put a link back to their website or sitelet when talking about their app. In announcements and on social media it’s so important to make sure people can find you easily! Here are the 3 most essential steps you should take when announcing your app (or release) to the world.

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App How To: Packaging, Selling & Marketing

Are you ready to sell your app? Whether you have a web app, desktop or mobile app, it’s time to think about how to package and distribute that app, how get the word out and, of course, how to get paid for sales.

In this #longread blog post, we’ll walk you through preparing your app for distribution, offering your app on your website and in app marketplaces for sale, as well as first steps to marketing your app.

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Love it or Hate it, Networking is Necessary

So many of you in the Xojo community are independent developers and though you are smart for choosing Xojo for rapid, cross-platform development, you probably aren’t focused on marketing and promoting your app.

I’ve shared some tips on using Twitter to market you apps, and Dana has talked about other ways to market your app for free. These efforts do not live in a vacuum. Let’s discuss ways to integrate all these forms of marketing to make the greatest impact…let’s talk about Networking.

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