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25 search results for "marketing"

App How To: Packaging, Selling & Marketing

Are you ready to sell your app? Whether you have a web app, desktop or mobile app, it’s time to think about how to package and distribute that app, how get the word out and, of course, how to get paid for sales.

In this #longread blog post, we’ll walk you through preparing your app for distribution, offering your app on your website and in app marketplaces for sale, as well as first steps to marketing your app.

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Free Marketing! 4 Practical Tips For Developers New To Twitter

So you developed this great app, now how does your marketing team of one get the word out? Social media can be an amazing tool for developers without a big marketing budget and Twitter is a great place to start.

You’ve opened your Twitter account using a Twitter handle that defines and promotes your brand and your app, check. You’ve added a close-up headshot of yourself or a clear, simple logo, check. Now, how do you get the followers and engagement you need to successfully promote your app?

For those of you, like me, who didn’t grow up with social media, it can seem like an arbitrary and daunting undertaking. But dip your toe in and you’ll find Twitter can be fun, informative and rewarding.

Here are 4 tested and simplified tips to get you started marketing your app on Twitter.

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Suddenly, it has been 25 years

On this day 25 years ago I wandered into the local Chase Bank here in Austin, Texas to open a checking account for my latest venture. At that time I was planning to write custom software applications for various businesses that were interested in hiring me to do so. Not long after that, one of the developers who worked for one of my customers asked if I’d be interested in hiring him. Jason and I still work together to this day. What you now know as Xojo came along about 18 months later. As we prepared v1.0 to ship, we wound down the custom software development part of the business. We’ve been a development tools company ever since.

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Why I am excited about XOJO.CONNECT … and why you should be too!

Geoff used an interesting metaphor in a conversation recently. He said, “Since we have been working on so many multi-year projects, 2019 had a bit of a drought of big new features, but in 2020 we are predicting rain … lots of rain.” This really got me thinking about how different XOJO.CONNECT 2020 will be from the past few Xojo Developer Conferences.

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