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23 search results for "marketing"

App How To: Packaging, Selling & Marketing

Are you ready to sell your app? Whether you have a web app, desktop or mobile app, it’s time to think about how to package and distribute that app, how get the word out and, of course, how to get paid for sales.

In this #longread blog post, we’ll walk you through preparing your app for distribution, offering your app on your website and in app marketplaces for sale, as well as first steps to marketing your app.

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Free Marketing! 4 Practical Tips For Developers New To Twitter

So you developed this great app, now how does your marketing team of one get the word out? Social media can be an amazing tool for developers without a big marketing budget and Twitter is a great place to start.

You’ve opened your Twitter account using a Twitter handle that defines and promotes your brand and your app, check. You’ve added a close-up headshot of yourself or a clear, simple logo, check. Now, how do you get the followers and engagement you need to successfully promote your app?

For those of you, like me, who didn’t grow up with social media, it can seem like an arbitrary and daunting undertaking. But dip your toe in and you’ll find Twitter can be fun, informative and rewarding.

Here are 4 tested and simplified tips to get you started marketing your app on Twitter.

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Why I am excited about XOJO.CONNECT … and why you should be too!

Geoff used an interesting metaphor in a conversation recently. He said, “Since we have been working on so many multi-year projects, 2019 had a bit of a drought of big new features, but in 2020 we are predicting rain … lots of rain.” This really got me thinking about how different XOJO.CONNECT 2020 will be from the past few Xojo Developer Conferences.

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Guest Post: Adding Language Translation to Your Xojo Apps

Recently, I was asked by a client if it would be possible to build language translation functionality into a Xojo-based middleware solution that I had developed for them. The Xojo app obtains product information (including product names, descriptions, and other marketing-related information) from suppliers via a SOAP call, and returns the data in a JSON-encoded response. They wanted to be able to translate the product information, which is provided in English, to other languages (such as French, German, etc). The client wanted something similar to Google Translate. However, they wanted the translation function to be built directly into the app and to be performed “on demand.”

I did some research and found that Amazon provides a service that does exactly what the client was asking for. The service, called Amazon Translate, is available as one of many services that are available through Amazon Web Services.

In this post, I’ll walk you through the process of getting signed up for Amazon Translate, and then share some code that you can use to add language translation to your own Xojo projects. We’ll use the MBS Xojo CURL Plugin, which makes calling the Amazon Translate API easy. But first, let’s learn a little about Amazon Translate.

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Using Advanced Twitter Search

Twitter can be a great resource for developers and small business owners looking for new audiences. How do you find that tweet you saw last month from @xojo to that other guy about the graphics property?

Here’s an overview of Twitter’s search capabilities and some tips to get the most out of using the platform to promote your apps.

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