Whether it’s just you or a team, the right social media tools can help market your apps and promote your brand. Here is what I use to make life on social media more organized and a little easier.
20 search results for "marketing"
Recently, I was asked by a client if it would be possible to build language translation functionality into a Xojo-based middleware solution that I had developed for them. The Xojo app obtains product information (including product names, descriptions, and other marketing-related information) from suppliers via a SOAP call, and returns the data in a JSON-encoded response. They wanted to be able to translate the product information, which is provided in English, to other languages (such as French, German, etc). The client wanted something similar to Google Translate. However, they wanted the translation function to be built directly into the app and to be performed “on demand.”
I did some research and found that Amazon provides a service that does exactly what the client was asking for. The service, called Amazon Translate, is available as one of many services that are available through Amazon Web Services.
In this post, I’ll walk you through the process of getting signed up for Amazon Translate, and then share some code that you can use to add language translation to your own Xojo projects. We’ll use the MBS Xojo CURL Plugin, which makes calling the Amazon Translate API easy. But first, let’s learn a little about Amazon Translate.
Ever been unable to find that document you need for your next meeting?
Have you lost focus while working on one thing because you can’t stop thinking about something else? Feeling overwhelmed? There are several types of clutter: physical, technology, and mental. And that clutter is likely affecting you negatively.
Employee turnover is expensive, time consuming and stressful. But the need for new skills, whether to bolster your existing sales and services or to usher your company into emerging markets, is a constant. You already have excellent employees that “know the ropes” of your business but they don’t always have the skills needed to take those next steps. These employees may be called “power users” or “business analysts”. This is where upskilling comes in, giving rise to the age of the citizen developer. The citizen developer is able to use low-code and rapid application development tools to make apps that improve efficiency or more easily collect or gather data that can benefit the company.
Encouraging and even educating your employees to become citizen developers doesn’t mean eliminating the IT department, it means improving productivity and efficiency with collaboration and innovation. After all, who better to say exactly what the marketing or sales department needs in an app, tool or automation than the department members who will utilize it the most?
This is where Xojo comes in. Our long history (over 20 years) as an easy-to-use, rapid application development tool makes Xojo an ideal choice for would-be citizen developers.