Whether you are looking to learn something new or perhaps just looking for some inspiration, podcasts can be a great investment of your time.
Check the points in bold under each podcast to see what its focus is.
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Naming your app may seem like the last step and the easiest part of the process, but it actually should involve some careful thought and consideration. A name needs to set the right tone for your app, should relate to it in some way, and should be searchable, meaning something that can be found easily in search engines. For example, you don’t want to name your app TravelTips – there are thousands of google searches that will come up before your app. You want a name you can own.
When we changed our name from Real Studio to Xojo, we wanted to make sure we could find a name that we could own. Not only was Xojo a pretty wide open space in terms of search, but it also stands for something that describes what Xojo is – X is for Cross-platform and “OJO” is for Object-Oriented.
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Are you ready to sell your app? Whether you have a web app, desktop or mobile app, it’s time to think about how to package and distribute that app, how get the word out and, of course, how to get paid for sales.
In this #longread blog post, we’ll walk you through preparing your app for distribution, offering your app on your website and in app marketplaces for sale, as well as first steps to marketing your app.
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Though marketing may not be your forte, there are things you can do that are very effective in promoting your app and building your customer base. You can try some of the paid options and get varying results, but there are many free things you can do that can have a huge impact. We’ve already blogged about using Twitter to market your app for free.
Here’s a list of 8 additional ways your marketing team of 1 can promote your app at no cost:
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If your app will be used by people all over the world, take the time to consider localizing it appropriately. Localizing your app is a great way to increase downloads and grow your user base.
Here are 5 basics to consider when localizing your app:
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So you developed this great app, now how does your marketing team of one get the word out? Social media can be an amazing tool for developers without a big marketing budget and Twitter is a great place to start.
You’ve opened your Twitter account using a Twitter handle that defines and promotes your brand and your app, check. You’ve added a close-up headshot of yourself or a clear, simple logo, check. Now, how do you get the followers and engagement you need to successfully promote your app?
For those of you, like me, who didn’t grow up with social media, it can seem like an arbitrary and daunting undertaking. But dip your toe in and you’ll find Twitter can be fun, informative and rewarding.
Here are 4 tested and simplified tips to get you started marketing your app on Twitter.
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