Unless you have been living under a rock for the past week, you know that Apple unvieled iOS 7 and its new user interface coming this fall to an iOS device near you. While there are some great new features, like the engine in a car, it’s not the first thing people notice. Most car shoppers are looking at the color of the paint, the sleekness of the design, the look of the interior and dashboard, etc. In other words, they look at the cars’ UI.
The new UI in iOS 7 is the most controversial thing about it by far. I’ll admit that when I first saw it, I thought they were changing it just to change it. I thought they hadn’t put enough thought into the reasons why or they were just bending to the pressure of change for change’s sake. In my role at Xojo, I think at a lot about UI design. Before long, I realized that of course Apple put a lot of thought into it. That’s what Apple does. It’s their culture. So why were they going with this new, simpler, non-skeumorphic design?