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Tag: App Store

Name Your AppName Your App

Name Your App

Published July 25, 2018 by Dana Brown

Naming your app may seem like the last step and the easiest part of the process, but it actually should involve some careful thought and consideration. A name needs to set the right tone for your app, should relate to it in some way, and should be searchable, meaning something that can be found easily in search engines. For example, you don’t want to name your app TravelTips – there are thousands of google searches that will come up before your app. You want a name you can own.

When we changed our name from Real Studio to Xojo, we wanted to make sure we could find a name that we could own. Not only was Xojo a pretty wide open space in terms of search, but it also stands for something that describes what Xojo is – X is for Cross-platform and “OJO” is for Object-Oriented.

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App How To: Packaging, Selling & Marketing

App How To: Packaging, Selling & Marketing

Published July 16, 2018 by Xojo

Are you ready to sell your app? Whether you have a web app, desktop or mobile app, it’s time to think about how to package and distribute that app, how get the word out and, of course, how to get paid for sales.

In this #longread blog post, we’ll walk you through preparing your app for distribution, offering your app on your website and in app marketplaces for sale, as well as first steps to marketing your app.

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8 Ways to Market Your App for Free

8 Ways to Market Your App for Free

Published November 16, 2017 by Dana Brown

Though marketing may not be your forte, there are things you can do that are very effective in promoting your app and building your customer base. You can try some of the paid options and get varying results, but there are many free things you can do that can have a huge impact. We’ve already blogged about using Twitter to market your app for free.

Here’s a list of 8 additional ways your marketing team of 1 can promote your app at no cost:

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How To Record Video Demos for your iOS Apps

Published September 5, 2017 by Geoff Perlman

If you are making commercial iOS apps, you’ll want a video demo. Video demos can be added to the app store and are great to use in multi-platform marketing and promotions. Keep in mind, a demo is typically short, definitely less than 1 minute and should highlight the core benefits of your app.

For some apps, you can just record the iPhone or iPad screen with another camera especially if you feel you need to show an actual finger doing the tapping. In most cases, however, that’s not necessary and a actual screenshot video would be more effective.

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Xojo Draw in the App Store

Published October 12, 2016 by Paul Lefebvre

Want to see how easy it is to make an iOS app with Xojo? Check out Xojo Draw in the App Store. Released last week at the start of XDC 2016, Xojo Draw is an enhanced version of the Xojo Doodle sample project that is included with Xojo. Working on both iPhone and iPad, Xojo Draw lets you draw with touch and save your creations to the camera roll or send to other apps.

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Guest Post: Solving Sandboxing Issues and Improving Xojo Apps With Ohanaware’s Sandbox Kit

Published February 18, 2015 by Xojo

Sam Rowlands has been developing Xojo apps since 1997. He and his wife, Joy Sha, make up Ohanaware and they have been building award winning apps since 2008, notably Funtastic Photos, HDRtist and Shine. Sam is an active Xojo developer and he also offers App Wrapper, which simplifies the process of preparing applications for submission to the Mac App Store and deploying on web sites, in the Xojo Third Party Store.

What is the App Sandbox and why is it a chore?

The App Sandbox is a great end user security concept. The Sandbox governs what an application can and cannot do. This means that a virally infected word processor, cannot go on to infect other applications nor rampantly damage files on the users disk. It can however affect files which the user has created or opened within the word processor.

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