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Tag: App Store

The Versatility of Xojo

Many people around the world are celebrating the holidays by giving gifts, which means more and more people are organizing Secret Santa events. In November of 2018, Jérémie Leroy had the idea of making a Secret Santa iOS app. 3 years, 32 languages and 6.5 millions downloads later, Jérémie incorporated Xojo Web to improve his highly successful Xojo iOS app. Secret Santa is a prime example of what is possible and how you can leverage your Xojo skills to expand to other platforms when you need to.

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Guest Post: Achieving Success As A Xojo Developer

I’ve spent most of my career developing custom software. I’ve worked as an in-house developer creating custom “line of business” solutions. I’ve worked for software development firms that provide custom software for clients. And I’ve primarily been a self-employed custom software developer since first going out on my own in early 2000. Today, a lot of the work that I’m doing involves developing custom software solutions using Xojo.

I’m often asked by other developers – some who are already using Xojo and some who are not – where the opportunities for Xojo developers are, and how to find them. I also occasionally see these types of questions posted on the Xojo forum by developers who want to use their knowledge of and passion for Xojo to start their own business. So I thought I’d share some of my experiences and observations.

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Name Your App

Naming your app may seem like the last step and the easiest part of the process, but it actually should involve some careful thought and consideration. A name needs to set the right tone for your app, should relate to it in some way, and should be searchable, meaning something that can be found easily in search engines. For example, you don’t want to name your app TravelTips – there are thousands of google searches that will come up before your app. You want a name you can own.

When we changed our name from Real Studio to Xojo, we wanted to make sure we could find a name that we could own. Not only was Xojo a pretty wide open space in terms of search, but it also stands for something that describes what Xojo is – X is for Cross-platform and “OJO” is for Object-Oriented.

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App How To: Packaging, Selling & Marketing

Are you ready to sell your app? Whether you have a web app, desktop or mobile app, it’s time to think about how to package and distribute that app, how get the word out and, of course, how to get paid for sales.

In this #longread blog post, we’ll walk you through preparing your app for distribution, offering your app on your website and in app marketplaces for sale, as well as first steps to marketing your app.

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8 Ways to Market Your App for Free

Though marketing may not be your forte, there are things you can do that are very effective in promoting your app and building your customer base. You can try some of the paid options and get varying results, but there are many free things you can do that can have a huge impact. We’ve already blogged about using Twitter to market your app for free.

Here’s a list of 8 additional ways your marketing team of 1 can promote your app at no cost:

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How To Record Video Demos for your iOS Apps

If you are making commercial iOS apps, you’ll want a video demo. Video demos can be added to the app store and are great to use in multi-platform marketing and promotions. Keep in mind, a demo is typically short, definitely less than 1 minute and should highlight the core benefits of your app.

For some apps, you can just record the iPhone or iPad screen with another camera especially if you feel you need to show an actual finger doing the tapping. In most cases, however, that’s not necessary and a actual screenshot video would be more effective.

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Xojo Draw in the App Store

Want to see how easy it is to make an iOS app with Xojo? Check out Xojo Draw in the App Store. Released last week at the start of XDC 2016, Xojo Draw is an enhanced version of the Xojo Doodle sample project that is included with Xojo. Working on both iPhone and iPad, Xojo Draw lets you draw with touch and save your creations to the camera roll or send to other apps.

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