During the Obama administration, internet service providers (ISPs) were reclassified as Telecommunication Service Providers. This meant that they would be treated like phone companies, as common carriers with all the regulation that implies. Prior to this they were classified as Information Providers which clearly made no sense since ISPs provide the network, not the actual content. Most importantly, Net Neutrality prevents ISPs from providing paid fast lanes which would allow companies to pay ISPs to make traffic to their site faster than traffic to other sites.
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Though marketing may not be your forte, there are things you can do that are very effective in promoting your app and building your customer base. You can try some of the paid options and get varying results, but there are many free things you can do that can have a huge impact. We’ve already blogged about using Twitter to market your app for free.
Here’s a list of 8 additional ways your marketing team of 1 can promote your app at no cost:
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In today’s world, the only way to be sure you are reaching all your potential customers is to target multiple platforms. But cross-platform development is crazy-hard, right? Perhaps, if you are using tools like Java, Qt, Delphi or Xamarin it certainly can be. But with Xojo, cross-platform apps are simple to create.
In fact, Xojo lets you easily cross-compile desktop apps for Windows, macOS, Linux and Raspberry Pi. Plus, you can use the same Xojo language to create web and iOS apps too (Android coming soon!).
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Xojo offers the Introduction to Programming with Xojo textbook along with other resources like webinars, the Xojo Forum and the Dev Center. But sometimes you need a broader view, after all, coding isn’t all about the language. A good developer knows the importance of context, broad concepts and history.
These are some of my favorite technology, software and programming books:
Comments closedI recently had a customer ask about how to adjust XML structure and whether one format is better than another.
They had XML in this format:
<?xml version="1.0" encoding="UTF-8"?> <xmldata> <row username="Mary" message="Welcome!" disable="NO"/> </xmldata>
That XML was generated using code like this:
Comments closedBack in 1998 when we shipped version 1 of what is now Xojo, it was a 32-bit application and has been ever since. Depending on the operating system, that meant the Xojo IDE itself had at most 4GB of RAM available to it. That would seem like more than enough for any project. However, we have some users that have really big projects. One project I know of has over 1500 project items!
Comments closedHere at Xojo, we ❤️ SQLite so much – It’s truly a great database to use for all kinds of apps.
Here are 8 reasons why you should be using SQLite with your apps:
Comments closedI’ve speculated for some time now that Apple might decide to start putting their own ARM-based processors in Mac desktop and laptop computers. Apparently, I’m not alone in thinking this. It makes a lot of sense. Apple’s big advantage is being in control of all of the important aspects of their product lines and the processor is both figuratively and physically at the center of their products.
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Are you tired of working for someone else or simply ready to start your own company? I founded and have been successfully running Xojo for over 20 years and prior to that I was a consultant for many years. I can attest to the importance of getting a business set up right from the beginning. Whether you are a developer looking to start a software consulting business or an entrepreneur looking into any other kind of consulting, some truths are universal.
Getting off on the right foot means your business will be that much closer to being in the 50% that will survive its 5th year. Here are ten truths for starting your own software consulting business:
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If the deprecations and changes to the FileMaker platform have you searching for alternatives, Xojo is a solid place to start. FileMaker developers use Xojo for a variety of reasons, including lower cost, more powerful apps and native iOS apps.
Xojo is a powerful, full-featured development tool and as far as professional development tools go, Xojo is amazingly easy to use. For people with programming experience or those that want to learn, Xojo is a great choice for creating powerful apps to meet any business need – from cross-platform desktop apps, web apps, mobile and iOT apps.
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