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Tag: Social Media Marketing

Name Your App

Naming your app may seem like the last step and the easiest part of the process, but it actually should involve some careful thought and consideration. A name needs to set the right tone for your app, should relate to it in some way, and should be searchable, meaning something that can be found easily in search engines. For example, you don’t want to name your app TravelTips – there are thousands of google searches that will come up before your app. You want a name you can own.

When we changed our name from Real Studio to Xojo, we wanted to make sure we could find a name that we could own. Not only was Xojo a pretty wide open space in terms of search, but it also stands for something that describes what Xojo is – X is for Cross-platform and “OJO” is for Object-Oriented.

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App How To: Packaging, Selling & Marketing

Are you ready to sell your app? Whether you have a web app, desktop or mobile app, it’s time to think about how to package and distribute that app, how get the word out and, of course, how to get paid for sales.

In this #longread blog post, we’ll walk you through preparing your app for distribution, offering your app on your website and in app marketplaces for sale, as well as first steps to marketing your app.

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Love it or Hate it, Networking is Necessary

So many of you in the Xojo community are independent developers and though you are smart for choosing Xojo for rapid, cross-platform development, you probably aren’t focused on marketing and promoting your app.

I’ve shared some tips on using Twitter to market you apps, and Dana has talked about other ways to market your app for free. These efforts do not live in a vacuum. Let’s discuss ways to integrate all these forms of marketing to make the greatest impact…let’s talk about Networking.

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