Tag: Social Media Marketing

How To Record Video Demos for your iOS Apps

Published September 5, 2017 by Geoff Perlman

If you are making commercial iOS apps, you’ll want a video demo. Video demos can be added to the app store and are great to use in multi-platform marketing and promotions. Keep in mind, a demo is typically short, definitely less than 1 minute and should highlight the core benefits of your app.

For some apps, you can just record the iPhone or iPad screen with another camera especially if you feel you need to show an actual finger doing the tapping. In most cases, however, that’s not necessary and a actual screenshot video would be more effective.

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Free Marketing! 4 Practical Tips For Developers New To Twitter

Free Marketing! 4 Practical Tips For Developers New To Twitter

Published June 29, 2017 by Alyssa Foley

So you developed this great app, now how does your marketing team of one get the word out? Social media can be an amazing tool for developers without a big marketing budget and Twitter is a great place to start.

You’ve opened your Twitter account using a Twitter handle that defines and promotes your brand and your app, check. You’ve added a close-up headshot of yourself or a clear, simple logo, check. Now, how do you get the followers and engagement you need to successfully promote your app?

For those of you, like me, who didn’t grow up with social media, it can seem like an arbitrary and daunting undertaking. But dip your toe in and you’ll find Twitter can be fun, informative and rewarding.

Here are 4 tested and simplified tips to get you started marketing your app on Twitter.

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